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Course overview
Students of this course will enjoy learning everything they need to know about business; from starting a company to taking it public while learning the most important topics taught at the top MBA schools in the world. Take your career to the next level!
Know Your Instructor
Follow the link below to read his biography: https://skillcept.org/dr-debajyoti-mukherjee/
Who this course is for:
Anyone interested in learning about business, doing a start-up or make a career in the Sales and Marketing field.
What will i learn?
- Take your career to the next level!
- Get many customers by using the best networking tool!
- Communicate the right way in business so that you don't waste time.
- Network and get a meeting with anyone (ideal tips on how to get a job or how to reinvent yourself or how to find customers)
- Analyze entire markets and companies from a qualitative and quantitative perspective.
- Identify what makes an entrepreneur extremely successful.
Requirements
- Nothing except a positive attitude! : )
Curriculum for this course
42 Lessons
01:58:45 Hours
Fundamentals of Sales
6 Lessons
00:16:40 Hours
-
What is Sales?
Preview 00:03:40
-
What is the work of a Sales Person?
00:01:35
-
The 3 Steps of selling
00:01:19
-
3 Most important things to know before you sell anything
00:04:24
-
Example
00:03:41
-
Recalling what we learnt
00:02:01
Selling Outline Method (SOM)
5 Lessons
00:12:45 Hours
-
What do we do in SOM?
00:02:03
-
Three Phases of Selling Outline Method
00:03:07
-
Example of doing a sale using Selling Outline Method
00:03:07
-
Customer journey
00:01:13
-
Recalling what we Learnt
00:03:15
Customer Focused Selling (CFS)
5 Lessons
00:14:50 Hours
-
An Introduction to Customer Focused Selling
00:01:34
-
Steps Involved
00:02:23
-
Do’s and Dont's
00:04:04
-
Recalling the Steps
00:01:59
-
Why is CFS experienced Sales People's job
00:04:50
Marketing Basics
4 Lessons
00:08:21 Hours
-
What is Marketing?
00:02:03
-
Marketing Mix (4P’s)
00:01:18
-
Marketing Mix (4C’s)
00:02:59
-
‘Place’ or ‘Convenience’ - Exemplified
00:02:01
Marketing Strategy
3 Lessons
00:13:24 Hours
-
What is meant by Marketing Strategy?
00:02:01
-
Formulating Marketing Strategy
00:08:17
-
Strategy should be followed by Planning
00:03:06
Marketing Strategy : SWOT Analysis
2 Lessons
00:09:13 Hours
-
An Introduction to SWOT Analysis
00:01:33
-
Explanation with an example.
00:07:40
Marketing Strategy : Potter's Five Forces
1 Lessons
00:09:02 Hours
-
Everything About Potter's Five Forces
00:09:02
Marketing Strategy : PEST Analysis
5 Lessons
00:09:41 Hours
-
An Introduction to PEST Analysis
00:00:59
-
Political Analysis
00:02:10
-
Ecological/Environmental Analysis
00:01:51
-
Socio - Cultural Analysis
00:02:48
-
Technological Analysis
00:01:53
Buying Process
3 Lessons
00:08:25 Hours
-
What is Buying Process?
00:01:07
-
Steps Involved in Buying Process
00:05:16
-
How Marketing can Influence Buying Process?
00:02:02
Marketing Research
4 Lessons
00:07:23 Hours
-
An Introduction to Marketing Research
00:01:46
-
Quantitative Research
00:01:09
-
Qualitative Research
00:00:56
-
Parameters of doing Marketing Research
00:03:32
Planning, Implementation and Evaluation
4 Lessons
00:09:01 Hours
-
Planning
00:04:50
-
Implementation
00:01:34
-
Evaluation
00:01:34
-
Recalling what we Learnt.
00:01:03
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